Privacy Policy
Last updated: February 18, 2026
Welcome to the Louisville Zoo's Privacy Policy page. We are committed to protecting the privacy of our visitors and users. This policy outlines how the Louisville Zoo collects, uses, maintains, and discloses information collected from users (each, a "User") of the louisvillezoo.org website ("Site"). This privacy policy applies to the Site and all products and services offered by the Louisville Zoo.
Information We Collect
We may collect non-personally identifiable information about Users whenever they interact with our Site. This information may include:
- Internet Protocol (IP) Addresses: Used to understand where our visitors come from and to diagnose server problems.
- Browser Type: Information about the web browser used to access our Site (e.g., Chrome, Firefox, Safari).
- Operating System: Details about the operating system of the device used (e.g., Windows, macOS, Android, iOS).
- Pages Visited: Information about which pages on our Site Users visit and the sequence of these visits. This helps us understand user behavior and improve our content.
This non-personally identifiable information is gathered for analytical purposes, to improve the user experience, and to enhance the functionality of our website.
Cookies
Our Site may use "cookies" to enhance User experience. Cookies are small text files placed on your hard drive by a web page server. They are used to help us remember and process items in your shopping cart, understand and save your preferences for future visits, and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.
You may choose to set your web browser to refuse cookies or to alert you when cookies are being sent. If you do so, note that some parts of the Site may not function properly.
Third-Party Services
We may use third-party services, such as Google Analytics, to help us understand how our users engage with the Site. These services may collect information sent by your browser as part of a web page request, including cookies and your IP address. This information is used to compile reports and help us improve the Site. These third-party services have their own privacy policies governing their use of such information, and the Louisville Zoo is not responsible for the privacy practices of these external services.
Advertising
We may partner with third-party advertising networks to manage our advertising on other sites. Our third-party partners may use cookies and web beacons to collect non-personally identifiable information about your activities on this and other websites to provide you with targeted advertising based upon your interests. If you wish to not have this information used for the purpose of serving you targeted ads, you may opt-out by visiting the Network Advertising Initiative (NAI) opt-out page or the Digital Advertising Alliance (DAA) Consumer Choice Page.
Children's Privacy (Under 13)
Protecting the privacy of the very young is especially important. For that reason, we never knowingly collect or maintain information at our Site from those we actually know are under 13, and no part of our website is structured to attract anyone under 13. If you are a parent or guardian and you believe that your child under the age of 13 has provided us with personally identifiable information, please contact us immediately so we can remove that information from our servers in compliance with the Children's Online Privacy Protection Act (COPPA).
Changes to This Privacy Policy
The Louisville Zoo has the discretion to update this privacy policy at any time. When we do, we will revise the "last updated" date at the top of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.
Contact Us
If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at: Contact Louisville Zoo.